You can’t A/B test to success Companies like Netflix, Booking and Amazon test everything. They try to make decisions as much as possible based on data. It almost makes you believe that extensive A/B testing is key to success. People were renting movies by visiting stores and driving back to return rentals. After Netflix offered the option to rent DVDs by mail, nobody had to leave their home to rent a movie anymore.
You can’t A/B test to success
You can’t A/B test to success
You can’t A/B test to success
You can’t A/B test to success Companies like Netflix, Booking and Amazon test everything. They try to make decisions as much as possible based on data. It almost makes you believe that extensive A/B testing is key to success. People were renting movies by visiting stores and driving back to return rentals. After Netflix offered the option to rent DVDs by mail, nobody had to leave their home to rent a movie anymore.