The new Coke tasted better than the competition and even the old Coke. It ended up costing Coca-Cola hundreds of millions. In the 70s, Pepsi started nibbling away market share from Coca-Cola. Pepsi achieved this by gradually improving their taste. In the 80s, Coca-Cola had lost a lot of market share to Pepsi, because Pepsi’s taste caught up.
Why The Best Coke Ever Failed
Why The Best Coke Ever Failed
Why The Best Coke Ever Failed
The new Coke tasted better than the competition and even the old Coke. It ended up costing Coca-Cola hundreds of millions. In the 70s, Pepsi started nibbling away market share from Coca-Cola. Pepsi achieved this by gradually improving their taste. In the 80s, Coca-Cola had lost a lot of market share to Pepsi, because Pepsi’s taste caught up.