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plainclothes's avatar

"I want to stress, it’s perfectly cool to not have a strategy."

This might be a question of semantics but …

Every business has a strategy. The question is whether or not they have a intentional, cohesive, and well-communicated strategy. Most have an unintentional strategy, which makes long-term success very difficult to achieve.

As you said, businesses can survive without articulating their strategy or even realizing they have one at all. But they will generally increase their gains and long term survival prospects by dialing it in.

Even if a company does intentional strategy poorly the first, second, or third time around, the incremental learning will slowly drive results. Unless they're just terrible at running their business, in which case they're destined to fail anyway.

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